The United Way is not like other charities, they tackle many different issues - instead of just one. 

To bring attention to these ignored issues United Way partnered with The Pantone® Color Institute and created one of the brightest colours in the world. The colour has to be viewed in the physical form to be fully experienced as it has a coral neon glow that exudes a warm, friendly, optimistic vibe.

We applied this colour to illustrations talking about various ignored issues by the world famous Malika Favre with the hopes that these issues - one day become #unignorable