The United Way is not like other charities, they tackle many different issues - instead of just one. 

To bring attention to these ignored issues United Way partnered with The Pantone® Color Institute and created one of the brightest colours in the world. The colour has to be viewed in the physical form to be fully experienced as it has a coral neon glow that exudes a warm, friendly, optimistic vibe.

We applied this colour to illustrations talking about various ignored issues by the world famous Malika Favre with the hopes that these issues - one day become #unignorable

Soaps by Shane. Made to cleanse, treat and nourish your skin, so you can keep washing those precious hands. Celebrating all the good-for-you things used in their line up of soaps.

A brand identity for a yummy Italian + Vegan spot dreamt up by a few wonderful people. MasterChef winner, Dino Luciano, is dishing up Italian-inspired vegan cuisine at brand new Toronto pop-up restaurant Stella!

We asked students to take a photo of a poster with the flash on to shed some light on what really matters - that we are more than our sexual orientation.

Complete visual brand identity for the denim merchants at West of Woodward. A sweet romance between heritage and modern day denim.

One in five women will be sexually assaulted during their college and university years. And when the Stanford rapist’s father used the deplorable euphemism ”20 minutes of action” to describe the rape his son committed, White Ribbon wanted to find a way for dads to take action.

We turned one dad’s negative phrase into a movement all dads could get behind by creating #20MinutesofAction4Change. It became a rallying cry for dads across the globe to talk their sons about consent, boundaries and respect for women. The initiative culminated on Nov 25th, the United Nations’ International Day For The Elimination Of Violence Against Women with over 100 companies donating their social channels and ad space for 20 minutes all to raise awareness and to help put an end to campus sexual assaults.

Brand and packaging design for an effervescent premium sparkling water.

Sometimes creative teams need a little extra help finding inspiration for great ideas. Knowing this, the photography rep 'Coup & Co.' wanted to gift agency creatives with something memorable and useful; a lens to peer through in their search for answers. 

So a magic 8-ball was created for creatives that provides answers to their burning questions and perhaps, inspiration. One thing is certain: it’s not your ordinary ‘yes’ or ‘no’ 8-ball. This prophet’s tool endows the creative with clairvoyance in a language they’re sure to understand: agency-speak. Likewise, every aspect of the design speaks to the mystical, often unexplainable way great ideas come about, and promises Coup & Co. is ready to help.  

This campaign for Johnson & Johnson New York is centred around a simple truth - it's the "little things" moms do that have the biggest impact. So, we got 7 kids from across America to travel to NYC and surprise their mom with a story about them. We may have gotten Kelly Ripa to be part of it all too. Shhhhhhhhhhh.

Everything drove to MyUnstoppableMom.com where we encouraged mom's and their kid's to build their own storybook cover. This simple app allowed users to customize the style of illustration, book title and upload a photo that seamlessly blends into 1/150 possible book cover outcomes. Below are some examples that have been created so far.

Grand Marnier and Grand Marnier Drinkers are “Masters of remarkable combinations.” Both are creative forces. Both are transformers of the expected and everyday. Grand Marnier drinkers are the kind of people who blend out. 

We created a brand that assembled people and things never before imagined. Even the website as a nod to the blend out philosophy. It had dual purpose with a toggling feature that hosted influencers on one screen and mixologists on the other.

Blend out is not just about being different or standing out in a crowd; it’s doing it with confidence, and a particular sense of style.It’s also about blending things together to make something new and different and amazing, or enhancing what’s already there. 

A typographic approach in a mobility campaign launch for TELUS which included TV, print and digital. The type extrudes from the white canvas to bring the space to life. Various typefaces were chosen to express a playful nature within the messaging. The classic TELUS critters were also incorporated seamlessly with the type.